Tag: CTV

In its 17th edition, UEFA EURO 2024 gets bigger as Sony LIV has recorded a 50% increase in users, a ...

Disney+ Hotstar recently introduced an innovative advertising feature called 'Pause Ads' exclusively for its Connected TV (CTV) feed, making it ...

Disney+ Hotstar announced that it has launched an innovative advertising feature 'Pause Ads' exclusively for its Connected TV (CTV) feed, ...

ABP LIVE, a digital news platform, achieved a threefold increase from its previous highest concurrent user count, reaching 50 lakh ...

News18 Network executed 250 campaigns across their regional channels on Connected TV (CTV) on election counting day, on June 4. ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose ...

As the sweltering heat of summer settles across the nation, anticipation is brewing among players in the consumer durables sector. ...

Having joined JioAds in January 2022 and serving the role of Head-Sales Strategy for a little more than two years ...