Author

Sakshi Sharma

What Could Disney+ Hotstar & JioCinema Merger Spell For Advertisers, Competing Streaming Platforms?

August 22, 2024

From Neeraj Chopra To Manu Bhaker: How Paris Olympics Success Is Boosting Brand Value For Non-Cricket Athletes

August 16, 2024

Broadcast Bill 2024: A Double-Edged Sword For Content Creators Or A Positive Move To Strengthen Their Credibility?

What’s Buzzing

To Retain Meaningful Engagement In An Era Of Selective Content Consumption, Brands Must Navigate Influencer Fatigue Effectively: Ritesh Ujjwal

Beyond Sports, We’re Now Building Gamification Experiences Around Non-Fiction & Fiction Properties: ZEE5’s Abhirup Datta

Brands Race To Shine As Paris Olympics 2024 Opens Doors To Unique Advertising Opportunities

What’s Buzzing

Meta Platforms See 3.5 Billion Daily Reels Shares, With 80% of GenZ Having Made Purchases After Watching: Gaurav Singh

How Brands Can Shine In The Era Of Conscious Influence

Budget 2024: Scrapping 5% Custom Duty On Newsprint, Higher DAVP Rates Tops Print Industry’s Wish List

Latest

Keerthi Kumar Joins SW Network As Business Head

January 3, 2025

BC Web Wise Wins LIC Housing Finance’s Full Service Digital Mandate

January 3, 2025

Rahul Gupta’s Creative Agency By Design Takes A Reverse Drift To Use Its New Old ‘IBD’ Identity

January 3, 2025

Zairus Master Steps Down As Honasa Consumer’s Chief Business Officer

January 3, 2025

Author: Sakshi Sharma

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